2020: Taking the leap into self-employment – young, determined, and full of ideas.
Our story began with a clear decision: to follow our passion — uncompromisingly and with full commitment.
Instead of choosing safety, we deliberately opted for the path of creative entrepreneurship. With the goal of building something of our own, we set out on our journey — driven by curiosity, discipline, and trust in our abilities.
Photography was our starting point. From early on, we were fascinated by telling visual stories — the interplay of light, composition, and emotion became our design language. We have consistently expanded this foundation over the years: through experience, targeted training, and the ongoing extension of our skills in design, web development, graphic design and brand identity, brand strategy, and digital implementation.
Today, we run a creative agency that develops visual brand identities combining substance, aesthetics, and strategic impact. Juliana is responsible for the photographic visual language with a fine sense for atmosphere and identity. Pascal stands for bespoke web design with conceptual clarity and technical precision.
Our aim: to make companies and brands visible — with character, depth, and a genuine sense of recognition.
I’m Juliana — the “ju” in pajurama.
I love telling stories with my camera. Whether with people or for companies, what drives me is the desire to make real moments visible and to capture emotions in a way that resonates and has impact.
I portray people and brands with enthusiasm, always with a feel for atmosphere, authenticity, and expression. At the heart of my work is the connection between people and images — between identity and visual presence.
As a graphic designer, I love developing visual concepts that give companies a clear voice and shape content with character.
In addition to photography, music plays a central role in my life. I write lyrics, sing, and play guitar and banjo. Music carries feelings, brings people together and, just like images, is a form of expression. Creativity runs through my everyday life. I paint, read, knit, love to travel, and find balance in nature — hiking, in the mountains, or with a good coffee on the balcony.
I’m Pascal — the “pa” in pajurama. Together with my partner Juliana, I run our creative agency based in Schwyz. We build custom websites, produce visual content in photo and film, and support companies in making their brand identity authentically visible — across Switzerland and beyond.
My focus is on web design and web development. I love the blend of clear design, functional code, and intuitive user experience.
In parallel, I work as a photographer and videographer. I love accompanying companies and brands with the camera and making their uniqueness visible.
When I’m not designing or refining code, you’ll find me in nature, doing sports, or with a guitar in hand. I value mindful breaks, good design, movement, and honest conversations — as much as creative challenges that give rise to something new.
©2025 Pajurama Kreativagentur
