What makes great advertising photography – and why it’s more than just a beautiful picture.
In today’s world, content is everywhere, and often the very first glance decides.
That’s why advertising photography plays such a central role – not only for big brands, but also for smaller businesses with heart and vision.
But what exactly defines strong advertising photography? And how does a shoot with us actually work?
Advertising Photography is Brand Strategy in Pictures
Advertising photography isn’t just a pretty product shot or a business portrait in nice light. It’s about conveying a message.
Triggering a feeling. Creating a need. Building trust.
Great advertising photography:
- translates values into images
- shows character without being loud
- resonates visually and emotionally
- fits the brand and feels authentic
At pajurama, we don’t just take advertising photos – we create them.
We think along with you. And we want everyone who sees the image to feel:
“This is thoughtful. This has character. This stays with me.”
How We Work: Clear, Creative & Straightforward
Whether it’s a half-day shoot or a large-scale production, our process is professional yet relaxed.
Many of our clients tell us afterwards: “It was so smooth and enjoyable.”
And that’s exactly what matters to us.
Here’s how we work:
1. Briefing & Concept
We clarify what you need and why. From that, we develop a visual idea, a moodboard, and a clear plan.
2. Set Planning & Logistics
We handle the organization: lighting, location, props, setup – everything thought through.
3. Shoot Day
Structured but flexible, with space for spontaneous moments. We guide you through the day and keep the atmosphere relaxed.
4. Image Selection & Editing
You’ll receive high-quality, naturally edited images in both web and print resolution, including all necessary usage rights.
Who Advertising Photography is For
Our shoots are ideal for:
- Companies launching new products or campaigns
- Brands with a strong identity and values
- Startups aiming for high visual quality
- Agencies looking to realize creative productions
- Entrepreneurs who want to become visible with powerful visuals
Why Work With Us
We combine aesthetics, brand understanding, and clear processes.
We think strategically, co-create with you, and deliver technically precise results.
And we bring the kind of atmosphere where people feel comfortable – because great advertising isn’t just polished, it’s also honest.
Looking for Advertising Photography in Switzerland?
We’d love to hear from you.
Whether for print, web, ads, or something entirely new – we’re ready.
Juliana & Pascal
Pajurama – Advertising Photography with Passion, Concept & Impact across Switzerland