What Should I Wear for a Personal Branding Photoshoot?
Tips for clothing, colors & vibes – no costumes, just style
You’ve booked your shoot. You’re excited (and maybe a little nervous).
And now the big question pops up:
What on earth should I wear?!
The good news: you don’t need a brand-new wardrobe, a stiff business blazer, or Pinterest perfection.
You only need one thing: clothes that make you feel comfortable and show who you are.
Here are our best tips for finding the perfect outfit for your personal branding shoot.
1. Don’t dress like who you think you “should” be
Dress like you – at your best.
There’s no point squeezing into an outfit you’d never wear otherwise.
If you feel disguised, it will show.
And that’s the opposite of what we want: authenticity, naturalness, connection.
Instead, ask yourself:
👉 In which outfit do I feel comfortable, clear, present, and “fully me”?
👉 What would I wear to run my next coaching session or client meeting?
👉 What does this outfit say about my energy?
2. Choose colors that fit your brand – and you
Got a brand palette? Perfect. Use that as your guide.
No branding yet? No problem. We’ll help you find colors that feel right.
Quick tips:
- Neutral tones (beige, cream, brown, white, black, denim) are timeless and calm
- Accent colors (mustard yellow, rust red, lavender) add mood and personality
- Loud prints or overly bright colors can distract from your face
- Think about the location: earth tones look amazing in nature, bold contrasts can shine in urban settings
3. Bring a few outfit options
Even in a 1–2 hour shoot, an outfit change makes a huge difference.
Start casual, then switch to something more polished.
That way you’ll end up with versatile looks for different uses.
Our recommendation:
- 1 casual outfit (e.g., sweater, jeans, relaxed blouse)
- 1 dressier look (e.g., dress, blazer, structured pants)
- Optional: accessories (hat, scarf, notebook, laptop – whatever represents you)
4. Accessories & details: wear your vibe
- Jewelry, glasses, rings – yes, if you love them
- Your favorite mug, notebook, crystals – bring them along
- A cozy coat, loose hair, barefoot in the grass – that’s you too
We’re telling your story, and small details make it shine.
5. What to avoid
- Clothes with big logos or loud prints
- Neon tones or colors that don’t feel like you
- Anything you’ll constantly adjust (“are the sleeves right?!”)
- Brand-new outfits you haven’t had time to feel at home in
Conclusion: Dress the way you want to show up
Not how you think “people” should look in a photoshoot.
But how you feel when you’re in your element.
We’re not creating glossy catalog photos. We’re showing you.
And if you’re unsure? We’ll happily advise you before the shoot.
Send us pictures, moodboards, your website, your Insta vibes – we’ll help you find a look that makes you feel confident.
📩 Ready to step into visibility? Request your shoot here
📍 Available across Switzerland – with heart & style
Juliana & Pascal
pajurama Creative Agency