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What Should I Wear for a Personal Branding Photoshoot?

by Pajurama | 07 Jul 2025

What Should I Wear for a Personal Branding Photoshoot?

Tips for clothing, colors & vibes – no costumes, just style

You’ve booked your shoot. You’re excited (and maybe a little nervous).
And now the big question pops up:
What on earth should I wear?!

The good news: you don’t need a brand-new wardrobe, a stiff business blazer, or Pinterest perfection.
You only need one thing: clothes that make you feel comfortable and show who you are.

Here are our best tips for finding the perfect outfit for your personal branding shoot.

1. Don’t dress like who you think you “should” be

Dress like you – at your best.
There’s no point squeezing into an outfit you’d never wear otherwise.
If you feel disguised, it will show.
And that’s the opposite of what we want: authenticity, naturalness, connection.

Instead, ask yourself:
👉 In which outfit do I feel comfortable, clear, present, and “fully me”?
👉 What would I wear to run my next coaching session or client meeting?
👉 What does this outfit say about my energy?

2. Choose colors that fit your brand – and you

Got a brand palette? Perfect. Use that as your guide.
No branding yet? No problem. We’ll help you find colors that feel right.

Quick tips:

3. Bring a few outfit options

Even in a 1–2 hour shoot, an outfit change makes a huge difference.
Start casual, then switch to something more polished.
That way you’ll end up with versatile looks for different uses.

Our recommendation:

4. Accessories & details: wear your vibe

We’re telling your story, and small details make it shine.

5. What to avoid

Conclusion: Dress the way you want to show up

Not how you think “people” should look in a photoshoot.
But how you feel when you’re in your element.
We’re not creating glossy catalog photos. We’re showing you.

And if you’re unsure? We’ll happily advise you before the shoot.
Send us pictures, moodboards, your website, your Insta vibes – we’ll help you find a look that makes you feel confident.

📩 Ready to step into visibility? Request your shoot here
📍 Available across Switzerland – with heart & style

Juliana & Pascal
pajurama Creative Agency

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