What makes strong advertising images – and how we bring them to life for you
You’re planning a campaign. A new product. A relaunch.
And you need visuals that convey exactly what your brand stands for. Clear, high-quality, credible.
Images that have an impact – on billboards, in ads, on social media, or packaging.
Welcome to the world of commercial photography.
We’re Juliana & Pascal, and we support companies and brands in Switzerland with well-thought-out, atmospheric visual concepts.
For full-day productions or focused half-day shoots. For content with substance and style.
What makes a good commercial photographer?
A professional advertising photographer doesn’t just think in images – but in impact.
It’s not about the technically perfect photo, but about the question:
What should this image trigger in the viewer?
For us, good commercial photography means:
- Understanding the brand
- Feeling the target audience
- Executing the visual language precisely
- Portraying people, spaces, and products credibly
- And in the end: transporting a feeling
How we work as commercial photographers
Whether it’s a full-day production or a half-day shoot, with us you get:
✅ Personal preparation
- Pre-shoot briefing with you or your agency
- Goal setting and concept development
- Moodboards and set planning
✅ Structured execution
- Mobile lighting, props, and professional setup
- Clear schedule with room for spontaneous moments
- Working with your team, models, or real employees
✅ High-quality post-production
- Curated image selection
- Natural, consistent editing
- Delivery in web and print resolution
- Clear usage rights and flexible licensing
Who we work with
Our commercial shoots are ideal for:
- Brands launching a new campaign
- Companies undergoing rebranding, website relaunch, or employer branding projects
- SMEs and start-ups with high aesthetic and brand demands
- Agencies looking to realize creative productions
Why us?
Because we combine aesthetic sensitivity, human connection, and smooth workflows.
We think in stories, details, and brand values.
And we bring exactly the calm clarity you need on production day – no stress, just structure.
Many of our clients tell us afterwards:
“We never thought so much could be achieved in a single day.”
and
“It was so pleasant, professional, and seamless.”
That’s exactly our goal: top-quality results with relaxed collaboration.
Looking for a commercial photographer in Switzerland?
Let’s talk. We’ll guide you from idea to finished image.
Whether for campaigns, social ads, editorials, billboards, or website visuals.
📩 Get in touch now
Juliana & Pascal – pajurama
Commercial & Branding Photography